Over four months I was a design intern at Railyard Lab, an intern-powered studio within Dossier Creative with the same compelling vision to forge design thinking and business strategy in Brand Creation. With the guidance and support of the professionals at Dossier Creative, our intern team completed two branding identities for non-profit organizations based in Vancouver, BC. I had the opportunity to learn about and weave together Branding, business strategy, and visual communication design. My intern experience was further strengthened by the one-on-one mentorship with creative director Pat Smith.
Design Intern (Railyard Cohort 2017) with team members Bruce Beh, Joseph Coombes, Breanne Lewis
exchange: inner city
exchange: inner city is a non-profit organization dedicated to community economic development. With their working relationship with the City of Vancouver, exchange: inner city works to create positive economic growth and projects that support communities and residents to live full, vibrant lives. Our intern team was tasked to design a cohesive brand that would unify exchange: inner city’s purpose and core values as well as establish a strong visual presence.
Contribution: Project Management, Brand Identity Lead, Brand Guidelines, Brand Visual Collaterel
Deliverables: Brand Creation, Brand Narrative, Brand Name, Creative Strategy, Brand Identity
name and identity
The brand name "exchange: inner city" rationale comes in two folds. The word "exchange" speaks to the non-profits role in facilitating the perspectives and ideas voiced by the residents, policymakers, and businesses to shape community economic development and income generation projects. The phrase "inner city" provides a geographical foundation giving room for exchange: inner city to grow and systemically extend their impact to other lower mainland communities (shown above). Both the brand name and identity were designed to afford a multitude of municipalities.
After my internship, exchange: inner city contracted me in a freelance capacity to work on a series of landscape images for their website. My role as a photographer was to further the brand's visual direction. These photographs show the exchange: inner city's initial communities (DTES, Chinatown, Strathcona) they are aiming to impact.
dossier 30th anniversary rebrand
During my internship, I was also assigned as a photographer for Dossier’s own rebrand in light of their 30th anniversary. For six months, my role as a photographer was to capture branded products in use, work environment and team collaboration shots, and portraits of the Dossier staff. I worked closely for this project with senior designer Anthony Hore and content strategist Sara Henshaw to create the lifestyle product imagery for Dossier’s new digital presence. Check it out at dossiercreative.com